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About Trendbox

As of 1 January 2017, Trendbox is part of research firm Motivaction.

Trend research

Since the beginning of the eighties Trendbox has continuously done research on human behavior. What do we eat? What wine do we drink? What do we wear? How do we want to live? Which promotional activities appeal to us? What brands do we buy and which ones specifically not? But mainly: what motives are behind all this? Apart from the ‘what’ we have done a lot of research on the ‘why’. In that way, we built a huge database about brands, markets and possibilities. Facts. Numbers. Opinions. And conclusions. Vital for marketers to support their marketing actions.

Continuity in research

The database with all the researches will be available under Motivaction’s umbrella and here Trendbox will independently continue the on trends based Life & Living-research and the Activation Barometer.Trendbox will also maintain access to the members of The National Panel with which developments in consumer behavior are single-source followed.

For questions about previously conducted research, follow-up research or questions about trends and developments in consumer behavior, contact Ruurd Hielkema (Trendbox) or Karel Slootman (Motivaction) at +31 (0)20 589 83 83. 



Marnixkade 109f
1015 ZL Amsterdam
T. +31 (0)20 589 83 83